Inbound qualified leads after six months of repositioning.
01/International logistics
ABIPA Holdings.
Repositioned an international logistics holding into the premium segment.
- Year · 2023Region · Vilnius, LithuaniaPractice · Atelier
01/Brief
What the client asked for.
ABIPA wanted a higher-value customer base and clearer differentiation against three established Baltic competitors.
Fifteen years of legacy assets carried weight but no shared platform. Communication ran channel by channel without a spine.
02/Approach
What we did.
- 01
Market research and competitor mapping across the Baltic and Northern European logistics corridor.
- 02
Comprehensive marketing strategy with quarterly priorities. Communication strategy tuned to premium positioning.
- 03
New brand positioning. Codified niche, target portrait, differentiation, tone of voice.
- 04
Monthly site management. SEO optimisation, content production, paid acquisition.
- 05
Brand book produced. Visual and verbal identity unified in a single document the whole team can quote.
03/Outcomes
What changed.
From brief to fully published brand platform and refreshed site.
Internal teams active on the new tone of voice within one quarter.
04/Artefacts
The real work.
05 / Credits + services
- Maria Volkova · creative direction
- Lumaé Atelier · strategy + writing
- Lumaé Lab · automation + analytics
- Marketing strategy
- Brand platform development
- Communication strategy
- Website management
- SEO + contextual advertising
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