Discover.
Two weeks. Audit the business end-to-end. Map goals, audience portrait, channel mix, technology stack, content posture. Identify the three opportunities that compound.
S/Studio
Founder-led. Small team. Long horizons.
Lumaé is a marketing studio that integrates AI. We work with brands that are ready to compound. Measured engagements, no panel-of-twelve, no quarterly pivot. The studio is led by Maria Volkova. The work scales through a small core team and a curated network of specialists.
01/Founder
Maria Volkova// founder · creative directorportrait · 1200×1500
Fifteen years across global marketing.
Maria built Lumaé to design the marketing-with-AI practice she could not hire externally. Forty-seven projects shipped across fashion, beauty, healthcare, real estate, F&B, hospitality and logistics. Eight markets. Three operating bases. Marbella, Lisbon, remote-by-design.
- 15+
- Years
- 47
- Projects
- 8
- Markets
02/Where we've worked
Eight sectors, one philosophy.
- Fashion
- Beauty
- Healthcare
- Real estate
- Food and beverage
- Logistics
- Hospitality
- Consumer technology
03/Lumaé Method™
Five phases. Reversible decisions.
Define.
Two weeks. Position the brand. Codify tone, narrative, visual language, methodology. Lock the strategy in a single document the team can quote from.
Design.
Six to twelve weeks. Identity, site, story, campaigns. Atelier delivers the craft. Lab wires the automations that remove drag from the brief.
Deploy.
Two weeks. Ship live. Wire analytics, set baselines, integrate channels. Train the in-house team on the new system. Hand over the keys.
Iterate.
Ongoing. Monthly review of what's working. AI agents take over what shouldn't need a human. Quarterly recalibration of strategy.