From blank slate to fully booked summer season in twelve weeks.
02/Vacation rentals + experiences
GardaDoma.
Unconventional landing that drove rapid lead generation in a saturated travel market.
- Year · 2022Region · Lake Garda, ItalyPractice · Atelier
01/Brief
What the client asked for.
GardaDoma wanted to enter a new audience niche on Lake Garda with an unconventional single-page concept.
The brief: a one-of-a-kind landing with distinctive design and copy that earns attention in a sea of booking sites.
02/Approach
What we did.
- 01
Marketing analysis to assess the new niche. Identified rapid lead generation as the operating goal. Drove the design of lead magnets.
- 02
Creative concept positioned the brand apart from competitors with editorial language and an interactive booking flow.
- 03
Copywriting aligned with industry standards and the founders' voice.
- 04
Site launched with interactive modules. SEO baseline configured, analytics integrated, domain connected.
- 05
SMM and contextual ads layered on top once the funnel proved stable.
03/Outcomes
What changed.
Of qualified inbound came through the new landing within the first two months.
Site remains the primary conversion surface, still ranking on target keywords.
04/Artefacts
The real work.
05 / Credits + services
- Maria Volkova · creative direction
- Lumaé Atelier · concept + copy + site
- Independent dev partner · build
- Creative concept development
- Copywriting
- Website creation
- SEO baseline + analytics
- SMM + paid acquisition
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