Lumaé
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// 00 / Lumaé · craft × compute

Brand intelligence. Engineered.Story science. Deployed.Growth craft. Automated.

A studio of craft and compute. Marketing strategy meets practical AI automation. Two layers, one integrated practice.

01/Selected work

Six recent worlds.

01

ABIPA Holdings

Repositioned an international logistics holding into the premium segment.

2023International logistics
02

GardaDoma

Unconventional landing that drove rapid lead generation in a saturated travel market.

2022Vacation rentals + experiences
03

Artnouveau Beauty Clinic

Repositioned an anti-aging clinic into a natural-rejuvenation upper-mid market brand.

2021Beauty + wellness
04

Fiesters

Grew audience and offline brand recognition through SMM strategy and content production.

2020Social media + dating app
05

KAV America

Pivoted a premium beverage company from B2B supplier to lifestyle brand.

2025Premium beverage · D2C
06

Shango's Restaurant

Positioned a Marbella restaurant for year-round local visibility and a younger audience.

2024Hospitality + family dining
View all work
// 6 cases · 8 markets · 47 projects
02/Two layers

Craft on one side.

Compute on the other.

// craft layer

Atelier.

  • Brand strategy
  • Story · identity
  • Growth marketing
Enter Atelier →// compute layer

Lab.

  • AI readiness audit
  • Prototype · automation
  • Scale · support
Enter Lab →
03/Lumaé Method™

Five steps. One outcome.

A single integrated track. Atelier handles the craft, Lab handles the compute. You meet the same team across all five phases.

01

Discover.

Audit the business end-to-end. Map goals, audience, friction, untapped channels. Find what slows growth.

02

Define.

Position the brand, name the methodology, codify tone and visual language. Lock the strategy in a single document.

03

Design.

Craft the experience. Identity, site, story, campaigns. AI tooling where it removes drag, hand work where it carries weight.

04

Deploy.

Ship live. Wire analytics, set baselines, integrate channels. Train the in-house team on the new system.

05

Iterate.

Monitor, refine, scale. Monthly review of what's working. AI agents take over what shouldn't need a human.

04/Stack

Tools chosen by job.

Five columns. Each names a job. Each lists the tools that do that job at Lumaé. Hover a name to see how we use it.

Generate
  • ChatGPT
    Long-form copy, sales decks, scripts.
  • Claude
    Strategy memos, structured reasoning, code review.
  • Midjourney
    Visual references, brand mood boards.
  • Runway
    Image-to-video, motion stills.
  • Higgsfield
    Cinematic sequences and product reels.
  • Kling
    Frame-to-frame video continuity.
  • Suno
    Sonic identities, campaign jingles.
  • ElevenLabs
    Voiceover and audio brand.
Reason
  • Custom GPTs
    Brand-trained assistants for marketing teams.
  • Gemini
    Long-context analysis, market intelligence.
  • Perplexity
    Cited research at speed.
  • Vector DBs
    Retrieval over brand and product knowledge.
  • LangChain
    Agent orchestration.
Decide
  • Plausible
    Privacy-first marketing analytics.
  • PostHog
    Product analytics, A/B, session replay.
  • Mixpanel
    Cohort and retention reads.
  • Looker Studio
    Stakeholder dashboards.
Automate
  • n8n
    Self-hosted workflow automation.
  • Make
    Cross-tool scenarios.
  • Zapier
    Quick integrations between SaaS.
  • Cron systems
    Scheduled agents, internal jobs.
Measure
  • Sentry
    Quality monitoring.
  • Resend
    Transactional email.
  • Stripe
    Payment and subscription instrumentation.
  • Vercel Analytics
    Core Web Vitals in production.
05/Studio

We don't bolt AI onto marketing. We design integrated growth.

Lumaé is led by Maria Volkova. Fifteen years across fashion, beauty, healthcare, real estate, F&B. Forty-seven projects shipped, eight markets covered. A small core team, an extended network for craft that needs specialists.

Meet the studio
Maria Volkova// founder · creative directorportrait · 1200×1500
06/Collaborators

Brands shaping what's next.

// 07 / start

Start a project.

Three questions. Three minutes. One human reads each brief. Reply within 24 hours.

Begin
kirill@lumaemarketing.com+34 666 809 838@lumae.marketing.studio
© 2026 Lumaé · privacy
// est. 2010 · craft × compute · global