06/Hospitality + family dining

Shango's Restaurant.

Positioned a Marbella restaurant for year-round local visibility and a younger audience.

Year · 2024Region · Marbella, SpainPractice · Atelier + Lab

What we shipped

Strategy

Family-dining positioning and a warm, host-led tone of voice.

Website

A new site with local SEO, live now.

AI video

AI-assisted reels for the weekly Instagram cadence.

Content + SMM

An Instagram content system and a review-growth engine.

01/Brief

What the client asked for.

Shango's had a strong reputation among regulars and warm reviews. Seasonal swings and inconsistent new-visitor flow held the business back.

Missing pieces: clear positioning, Google Maps presence, modern site, Instagram system, scalable review generation.

02/Approach

01
Brand positioning. Family dining destination. An escape from crowded Marbella with homemade food and oven-cooked healthier cuisine.
02
Audience research and customer profiling. Two core segments. Local families and expat regulars.
03
Tone of voice. Warm, plainspoken, host-led.
04
Site redesign and local SEO. Google Business Profile optimised. Schema, hours, dish photography produced in-house.
05
Instagram content strategy. Weekly cadence. Photo and video shoots with AI-assisted editing.
06
Customer review generation system. Staff scripts at the table, QR codes, email follow-up.

03/Outcomes

Year-round

Smoothed the seasonal flow. Younger audience layered onto the regular base.

Maps

Visibility lifted on Google Search and Maps for Marbella dining queries.

12 mo

From scattered presence to coherent brand experience across every customer touchpoint.

05 / Credits + services

Engineering company site designed, written, and shipped in ten days.