Audience growth on the primary social channels in nine months.
04/Social media + dating app
Fiesters.
Grew audience and offline brand recognition through SMM strategy and content production.
Project
- Year
- 2020
- Region
- Barcelona, Spain
- Practice
- Atelier
What we shipped
Content + production
Visual identity, concept copy, and photo and video content for social.
Credits
- Maria Volkova · creative direction
- Lumaé Atelier · visual design + copy + production
- Visual content design
- Conceptual copywriting
- Photo + video production
- Social content (posts + stories)
The brief
Fiesters needed presence across social media and inside their dating app. Coherent visual identity, original voice, content that travels.
Industry specifics required a tailored creative approach. Non-standard communication style and promotion strategy.
What we did
- 01
Visual identity for the profile grid. Cohesive layout for the brand's social profiles.
- 02
Conceptual copywriting. Original post concepts that reflect the brand's tone and values.
- 03
Content production. Scripts, photo and video shoots, creative assets.
- 04
Social content. Posts and stories optimised for engagement and shareability.
What changed
Media index and unprompted brand mentions in the target geos.
Offline recognition strong enough to convert social engagement into in-app retention.