Audience growth on the primary social channels in nine months.
04/Social media + dating app
Fiesters.
Grew audience and offline brand recognition through SMM strategy and content production.
- Year · 2020Region · Barcelona, SpainPractice · Atelier
01/Brief
What the client asked for.
Fiesters needed presence across social media and inside their dating app. Coherent visual identity, original voice, content that travels.
Industry specifics required a tailored creative approach. Non-standard communication style and promotion strategy.
02/Approach
What we did.
- 01
Visual identity for the profile grid. Cohesive layout for the brand's social profiles.
- 02
Conceptual copywriting. Original post concepts that reflect the brand's tone and values.
- 03
Content production. Scripts, photo and video shoots, creative assets.
- 04
Social content. Posts and stories optimised for engagement and shareability.
03/Outcomes
What changed.
Media index and unprompted brand mentions in the target geos.
Offline recognition strong enough to convert social engagement into in-app retention.
04/Artefacts
The real work.
05 / Credits + services
- Maria Volkova · creative direction
- Lumaé Atelier · visual design + copy + production
- Visual content design
- Conceptual copywriting
- Photo + video production
- Social content (posts + stories)
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